
The Casa del Habano Berlin
What is a "Casa del Habano"?
La Casa del Habano is a franchise brand of Habanos SA, the Cuban state
trading company, that sells worldwide the cigars from Cuba.
The Casas are specialized retail stores with a mandate to be the showcase of
the Cuban cigar production. This order is in accordance with the Habanos SA
conditions, which ensure that only the best shops may occur worldwide as
franchisees.
In return the Casas will be favored supplied from Cuba and receive special
cigars and humidors, which are only sold there.The first Casa del Habano in
1990 in Cancun, Mexico was opened.
Since then, the world joined a hundred Casas. Special value is in the Casa to
convey the culture of Cuban cigars and Cuba, along with events surrounding
the Cuban cigar.
Casas must have a bar and at least two sales areas.
Walk-in humidors and customer-deposit boxes are also included. Logo and
advertising of the Casas are everywhere in the sense of a unified "corporate
identity" given.